Last week I had the opportunity to teach the social media component of the strategic communications course for a group of U.S. Navy senior leaders, both military and civilian, at the Naval Postgraduate School in Monterey. A difficult place to be, I know. I covered the basics of how a senior leader in the...
Read more →Wherever you turn, talking heads are espousing the value of social media. And companies have drank the cool-aid getting on first Facebook and then Twitter. Now “everyone is doing it.” Companies are jumping on the YouTube, Google+, and now Pinterest band wagon without really understanding what that means. The problem is that too many companies...
Read more →We started revving up the research engines here at the Altimeter Group last fall and now you will begin to see the results of that effort. First new piece of research out of the gate will be my colleague Chris Silva with his report titled Make An App For That: Strategies For Winning Retail Mobile Strategies....
Read more →Note: Sometimes WordPress confounds me. I originally wrote and posted this on Thursday, not realizing until Saturday that it wasn’t actually showing up in my feed – thanks JKO. I am not going to bore you with the long details of what the issue was and what gyrations I went through, but let’s just...
Read more →When it comes to the stock market, weather, and technologies, wouldn’t you like to be able to predict the future? When it comes to the stock market there all kinds of models – from throwing darts to stochastic models. But for most investors, then best they can hope for is matching the market. When...
Read more →Whether it is surveys, buying behaviors, customer feedback or data gathered through listening on social channels, there is a lot of data out there about your customers – who they they are, how many people are in their household, how much money they make, what they spend it on, etc. Some of it is...
Read more →