Whether it is surveys, buying behaviors, customer feedback or data gathered through listening on social channels, there is a lot of data out there about your customers – who they they are, how many people are in their household, how much money they make, what they spend it on, etc. Some of it is...
Read more →I always enjoy watching what get’s published by analysts, consultants, and industry watchers in December and January. It seems like everyone is prognosticating about what they expect to happen in the year ahead. A few are even brave enough to examine and evaluate their predictions from the previous year before laying out their forecasts...
Read more →One thing I consistently hear people speak about is striving to meet the needs of the customer. The type of organization (government, non-profit, B2C, B2B) and the role they play in that organization doesn’t matter. It seems like everybody is focused on meeting the needs of the customer. But what really are the needs...
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