• Social Media Risk

    Lessons From A Fighter Pilot

    by  • July 25, 2012 • Social Media Risk

    A primary component to social and digital risk management is how you make decisions. Risk management decisions can’t be made haphazardly or without a context. Instead, risk management decisions need to follow a structured approach to ensure that nothing is missed. The OODA Loop As a U.S. Air Force fighter pilot, Col. John Boyd...

    Read more →

    Social Media Risk Is A Board Level Issue

    by  • July 6, 2012 • Social Media Risk

    “Social media is part of the enterprise risk factors managed at the board level.” Fortune 50 CMO Is it important for corporate boards to pay attention to social media? It’s a common question among recent discussions I have had. When it comes to social media risk, yes it is. Social media risk has moved beyond...

    Read more →

    Understanding The Human Risk

    by  • June 22, 2012 • Social Media Risk

    As brands become more involved in social media, many do so without understanding the very real risks that the brand faces on social media. But the one unique risk characteristic for social media is that all of the potential risk events have a human agent. For example, in 2009, Mommy Blogger Heather Armstrong (aka...

    Read more →